As a manufacturer of hotel lighting for the international marketplace, Chelsom has to stay ahead of the game to win business.

IRUN Solutions has helped Chelsom raise its profile, especially in export markets, through a better designed website that showcases products, offers technical advice, and gives designers in-depth information on projects including case studies, sector leaflets and a portfolio of photographs.

The on-line lighting catalogue has enabled the Chelsom marketing team to respond to export enquiries immediately, rather than wait for the hard copy 272 page book to be posted (which can take weeks, and cost up to £40 postage per copy!).  Within two months of the new website going live, export enquiries alone had increased by 60%!

Just last week, Chelsom had an enquiry from a 200 bedroom,  5* hotel owner from Sri Lanka, who had seen Chelsom hotel lighting products while travelling in the Middle East. The marketing team was able to send a link to the on-line catalogue and has since quoted for the £70,000 hotel lighting project! If they'd had to rely on conventional marketing collateral, they could have lost the opportunity.